(ePUB) Serious Play

  • Ce sujet est vide.
Affichage de 1 message (sur 1 au total)
  • Auteur
    Messages
  • #8709 Répondre

    Janelle Leidy
    Invité

    Serious Play
    How the World’s Best Companies Simulate to Innovate

    by Michael Schrage

    Serious Play • CLICK HERE

    • Genres: business, design, plays, management
    • Publisher: Harvard Business Review Press
    • Format: hardcover, 272 pages
    • Language: english
    • Author: Michael Schrage
    • Release date: December 10, 1999
    • ISBN: 9780875848143 (0875848141)

    About The Book

    Successful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the « serious play » that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael Schrage is one of today’s most widely recognized experts on the relationship between technology and work. In Serious Play, Schrage argues that the real value in building models comes less from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself. Technological models can actually change us — improving the way we communicate, collaborate, learn, and innovate. With real-world examples and engaging anecdotes, Schrage shows how companies such as Disney, Microsoft, Boeing, IDEO, and DaimlerChrysler use serious play with modeling technologies to facilitate the collaborative interactions that lead to innovation. A user’s guide included with the book helps readers apply many of the innovation practices profiled throughout. A landmark book by one of the most perceptive voices in the field of innovation.

    Hardback book Serious Play read online iPhone on Audible. Paperback Serious Play Michael Schrage. EPUB ebook Serious Play by Michael Schrage download on Bookshop. MP3 Serious Play buy cheap for reader.

Affichage de 1 message (sur 1 au total)
Répondre à : (ePUB) Serious Play
Vos informations :