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Market Matters
Applied Rhetoric Studies And Free Market Competition
by Locke Carter
❗ Market Matters ~ Read More ❗
About The Book
Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a decidedly socialist/Marxist perspective, ones that espouses strong anti-Capitalist, anti-competitive statements. While members of the academy have learned much about cultural artifacts and practices from these methodologies and critiques, they are also disenfranchised from the larger world-view — free-market, competitive, and capitalistic.This volume, a collection of 11 scholarly essays, begins to fill this gap by asserting a theoretical and practical stance based on free-market mechanisms and behaviors. Through a variety of approaches — from broad argument to specific examples of market behaviors, from historical criticism to case studies — this collection makes the case that, despite fears expressed by numerous critics of capitalism, technical communication and rhetoric and composition retain all their force, rationale, and value when expressed in free-market terms.
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